The Edsel Fords Failure of the 50s - 823 Words

First produced in 1958, The Edsel was produced by inspiration of Henry Ford’s Son, Edsel Ford, who passed away on May 26th, 1943. The Edsel was only on production for 3 years. Only about 160,000 Edsels were produced in that time period due to the lack of sales (Skinner). This model of car was discontinued in 1960 and the failure cost Ford Motor Company millions of dollars. There are still a few thousand Edsels in existence and there are clubs around the world founded exclusively for owners of the Ford Edsel. Edsel Bryant Ford was born on November 6th, 1893. This was around the time that cars started rolling out onto the dirt roads. (Ford Corporate) Edsel did not like horse drawn carriages because the lack of style and comfort. This is why he helped his dad draw and design cars for the Ford Motor Company. The Ford Motor Company was started on the 16th of June in 1903 with only $28,000 from a few investors (Bak 1). He and his dad, Henry Ford worked on cars all the time together. It was their favorite pass time. Edsel built 2 cars from scratch of his very own with his dad Henry Ford. The two cars were called the speedsters. He based the cars off of the Ford Model T. He made two of those cars. In 1912. Edsel decided not to go to college and go straight into the automotive industry. In the first 3 years of his career, Edsel did basic office work at the Ford Motor Company which included, Writing papers, sales, and helping consumers with their paperwork. Eventually in 1915, heShow MoreRelatedThe Influence of the American Automobile1321 Words   |  5 Pagesthey put the key in to start their car. Long ago, this country once had a great love affair with the American Automobile, and it was a turbulent, passion filled, amazing ride. If someone asks, â€Å"What was the first American car?† Many would answer, â€Å"Ford’s Model-T.† However, Henry Ford had been manufacturing cars for over a decade before the introduction of the Model-T. The first American car was most likely the Baushke Autymobile built in 1894. During that time period there was a boom in start-upRead More The History of the Ford Motor Company Essay examples3137 Words   |  13 Pages Like most great enterprises, Fords beginnings were modest. The company had anxious moments in its infancy, balancing precariously on the brink of bankruptcy until cash inflows from sales began. The earliest record of a shipment is July 20, 1903, approximately one month after incorporation, to a Detroit physician. With the companys first sales, came a ray of hope. A worried group of stockholders, skeptically eyeing a bank balance that had dwindled to $223.65, breathed easier, and a young Ford MotorRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesproduction, and retailing practices. IBM’s approach to emphasizing services and partnering with other technology companies—and making it work—has been the key to its strength. Our own total quality management (which identified the costs of quality failure and converted them into opportunity improvement) helped Union Pacific further build its profitability strength and leadership. Part of its emphasis is that process management means not merely process improvement but fundamental improvement involvingRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pageswhich cases would be appropriate for the traditional coverage of topics as organized in typical marketing texts. With most cases it is not possible to truly compartmentalize the mistake or success to merely one topic. The patterns of success or failure tend to be more pervasive. Still, I think you will find the following classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics